The Problem
After a decade as a live technician and studio engineer, Jim launched Greenstone Audio as a standalone brand. The brief was to create an identity that captured his approach: bold, dynamic, detailed, and rooted in preparation-led quality. It needed to speak to a wide client base while clearly communicating authority, craft, and modernity.
The Solution
Greenstone Audio provides the production quality needed by independent artists, internationally recognised brands, and touring industry professionals. We explored multiple visual routes that channelled boldness, movement, and raw sonic energy while staying clean and contemporary, but ultimately settled on combining two complementary typefaces with a custom icon inspired by sound-wave transformation.
The Result
The final identity gave Greenstone a distinctive visual language with the confidence and character to match the service. The new, professional identity has resulted in Greenstone establishing itself as one of the most competitive production services in Scotland.
