Exchange
Supercharge yourclients
Exchange is a SaaS product that empowers resellers within the US and Canada to grow their sales and profits through the provision and ordering of sales and marketing materials and catalogs.
Design Brief
Despite having a great product and user base, the exchange platform was desparately needing a UX and UI facelift. The overall design of the software was very dated and was in needed of some large improvements. In addition to this, the information layout and the catalog ordering flow were clunky and felt very undefined. The aim was to make fundamental changes to the app to guide the user seamlessly through each section so they could get their intended use from the software.
Result
The solution was simple. The overall UI had to be brought inline with a structured design system, that focused on a fresh, modern look and manageable UI components that allowed for consistency and also faster development. The consistency and hierarchy of the assets the resellers needed were refined to be more structured and obvious in their placement. This meant organised sections with a more obvious breadcrumb trail to improve the user journey throughout the app. Sections were bound together in logical groups to allow for easy categorisation of asset lists and the filtering of them. And lastly, the ordering process was revamped completely to ensure a smooth and obvious stepped process to not only enhance the user experience, but to drive more sales through a smarter user journey.
